A.I. *right now* is another tool in a designer's toolkit. Some of us old timers grew up using a ruling pen, a Letraset book, and a physical stock imagery catalog. That all was replaced decades ago, and we’re still here... but with better tools that allow us to do our jobs more efficiently.
A.I. is another evolution we need to embrace and learn.
Small businesses will lean-into A.I.-generated design because it’s cheaper for them in the short run, but businesses that care about their design, their brand, messaging, and quality will continue to work with Designers. It's similar to how small businesses choose quick and easy with Wordpress and Wordpress templates for their website. It’s not bad, but there are other solutions that can be better.
The key is to understand how to think.
What is good design? How can you manipulate these tools to do what you need them to do? How do you communicate to get to the core of what it is that you need to do, and how do you communicate when you get results that are not what you want or need?
A.I. is a tool to get things done faster, but it doesn’t have design sense. It doesn’t have taste. It’s an amalgamation of things that it’s been fed. That is still our human selling point. We know good design, and we have the ability to create new design concepts that aren’t simply copying what we’ve seen elsewhere. That is why larger corporations still use human designers and illustrators. Creativity is still a human function that hasn’t been replaced.
Yet.
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