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Brad Thomas

Reinventing EPRI: Transforming Energy Research Through Digital Design

Reinventing EPRI: Transforming Energy Research Through Digital Design

EPRI, as an independent nonprofit organization conducting energy and environmental research, serves everyone from utility executives to policy makers to researchers. Their digital presence needed to reflect both their scientific authority and their role in shaping the future of clean energy.

Designing a Scalable, Mobile-First E-commerce Experience for Phantom Fireworks

Designing a Scalable, Mobile-First E-commerce Experience for Phantom Fireworks

Phantom Fireworks, a well-known brand in the pyrotechnics industry, approached me with a focused challenge: create a mobile-first e-commerce experience for their flagship domain, Fireworks.com.

Forecasting the web: UX and UI will change with AI ubiquity

Forecasting the web: UX and UI will change with AI ubiquity

As Artificial Intelligence becomes more and more ubiquitous, things will certainly be different. Now more than ever, it’s not how pretty your website looks that is important. The most impressive looking website doesn’t mean it’s the most trusted. The content is what matters SEO content has been

AI replacing designers? Not so fast.

AI replacing designers? Not so fast.

A.I. *right now* is another tool in a designer's toolkit. Some of us old timers grew up using a ruling pen, a Letraset book, and a physical stock imagery catalog. That all was replaced decades ago, and we’re still here... but with better tools that allow

Designers, Times they are a-changing

Designers, Times they are a-changing

If you seen or read the news in this last few years, A.I. has caused us all to be a bit shaken. It's a paradigm shift that we haven't seen since the rise of the internet; many folks working in the industry now have never experienced something like this – a true change in the way we all work.

Solving the Right Problem: The Heart of Effective Design

Solving the Right Problem: The Heart of Effective Design

This is the first article in a series about the Design Process.

Defining Success: Setting SMART Goals in Design Projects

Defining Success: Setting SMART Goals in Design Projects

This is the second article in a series about the Design Process.

Buy Brad's book on Apple Books: https://books.apple.com/us/book/future-work/id6754257455?ls=1