This is the tenth article in a series about the Design Process.
This is the tenth article in a series about the Design Process.
At this stage of your project, you should have all your design requirements covered. The structure is set, style elements have been chosen, and usability has been considered. Now, it’s time to take a step back and analyze everything you have created. What insights have emerged from your process? Which options have proven to be the best fit for your goals?
It’s time to meet with your team and verify that everything is where it needs to be and that there are no questions. Review the findings of your research. What does this plan look like? Are your and the customer’s goals being met? If not, you need to circle-back and re-evaluate either the goal or the solution.
A strong design process involves multiple disciplines working together, and at this stage, ensuring alignment between all teams — Research, UX, Visual Design, and Content — is essential. Each department must fully understand the plan moving forward, as any misalignment now could result in costly revisions later.
Keeping Cross-Functional Teams Engaged
One of the biggest challenges at this phase is keeping all relevant teams engaged. Development, marketing, or other departments may have shifted their focus to different projects, assuming that the design phase is “done.” However, this is a critical step where discrepancies or gaps should be identified and addressed. It is important to ensure that everyone involved understands their responsibilities and remains invested in the project’s success. Clear communication and alignment now will prevent delays and confusion as the project moves forward.
Potential Pitfalls
How can you measure success if you don’t reflect on what you are working on? It’s that simple. This should be a major check to make sure you are working on the right thing instead of what someone has bent it to be for their own reasons.
This is step 10 of 17 from the Design Process Playbook
Next: The Hidden Design Killer: How Unfinished Content Derails Projects
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