Why Cracker Barrel's New Logo Actually Hit the Mark I've seen some other design and branding people talking about how Cracker Barrel missed the mark with their new logo design; more specifically, that they weren't listening to their customers.
Building Markur: A Location-Based Community Platform Powered by AI Development Tools In an increasingly digital world, I set out to create something that would bridge the gap between online communities and physical exploration. The result is Markur.app (https://markur.app), a location-based social platform that gamifies real-world discovery.
The Binary Problem: Design and AI Co-existing In the world of digital creation, there’s a fundamental difference between development and design that’s often overlooked. Development operates in a binary world; things either work or they don’t. Design, however, lives in the land of infinite gray areas.
Reinventing EPRI: Transforming Energy Research Through Digital Design EPRI, as an independent nonprofit organization conducting energy and environmental research, serves everyone from utility executives to policy makers to researchers. Their digital presence needed to reflect both their scientific authority and their role in shaping the future of clean energy.
Designing a Scalable, Mobile-First E-commerce Experience for Phantom Fireworks Phantom Fireworks, a well-known brand in the pyrotechnics industry, approached me with a focused challenge: create a mobile-first e-commerce experience for their flagship domain, Fireworks.com.
Forecasting the web: UX and UI will change with AI ubiquity As Artificial Intelligence becomes more and more ubiquitous, things will certainly be different. Now more than ever, it’s not how pretty your website looks that is important. The most impressive looking website doesn’t mean it’s the most trusted. The content is what matters SEO content has been