The Stakeholder Algorithm
Why client feedback kills the soul of art just as fast as AI
Why client feedback kills the soul of art just as fast as AI
Moving from "finding" to "teleporting"
When I wrote "Demystifying the Design Process," I wanted to give people something practical they could follow. Design work often felt chaotic and unpredictable to people, with projects lurching from one crisis to another. I created a seventeen-step framework that showed exactly what needed to happen, in what
The path forward requires both individual adaptation and collective action. Neither alone is sufficient.
The only choice is whether to lead, follow, or be left behind.
The future belongs to those who can dance with AI most skillfully.
We're entering an era where the limiting factor isn't our ability to create but our imagination of what to create.
The roadmap to AI-native design isn't a straight path—it involves experimentation, learning, adjustment, and occasional setbacks.
The future belongs to organizations that amplify human creativity with AI capability.
Is AI actually improving outcomes or just creating an illusion of productivity?
AI can help us serve humans better, faster, and more personally than ever before, but it takes human wisdom to know what's worth creating in the first place.
The AI-native process delivers fast, good and cheap by fundamentally changing how work happens
Part II: The New Roles
The beating heart of the AI-native design process, providing the emotional intelligence that keeps teams motivated and aligned
Part II: The New Roles
As products grow and evolve, they maintain the technical foundation necessary to serve users reliably for years to come
Part II: The New Roles
The crucial human checkpoint that ensures artificial intelligence serves human needs safely and reliably
Part II: The New Roles
A fundamental shift in how we think about design consistency and scalability.
Part II: The New Roles
Understanding the deep structures of creativity and communication that allow humans and AI to collaborate effectively.
Part II: The New Roles
The people who thrive will be those who best combine these human capabilities with the power of AI assistance.
Part I: The Great Transition
Change rarely happens all at once. The shift to AI-native design will unfold in phases, each building on the last, each creating new opportunities and challenges. Understanding this timeline helps us prepare for what's coming and recognize which phase we're currently experiencing.
Part I: The Great Transition
To understand how design will transform by 2030, we need to examine the fundamental principles that will guide this change.
Part I: The Great Transition
This is the result of a fundamental shift in how creative work gets done when humans and artificial intelligence learn to work together as partners rather than competitors.
Prologue
We're about to enter an era where our ability to help people is limited only by our empathy and imagination.
Artificial Intelligence
When ‘Looks Professional’ means nothing. A.I. has made your scam-spotting skills obsolete.
Design
I've seen some other design and branding people talking about how Cracker Barrel missed the mark with their new logo design; more specifically, that they weren't listening to their customers.